Riki Gertzik
Posts by Riki Gertzik on the Aigency blog.
- Ecommerce AI Chatbot Buyers' Guide: Why Most Tools Stop Short and What Full-Conversation Infrastructure Looks Like
Most ecommerce AI chatbot evaluations start in the wrong place. This guide is for operators who want to understand what infrastructure actually converts AI-referred visitors, not what sounds good in a product demo.
· ENGINEERING
- How the Model Context Protocol Changes What Ecommerce Stores Need to Publish
The Model Context Protocol is an open standard that changes what your store needs to publish if you want AI assistants to work with your product data rather than around it. Here is what to prioritize and where to start.
· ENGINEERING
- LLM Optimization for Ecommerce: How to Make Your Store the Answer AI Gives
Most product pages were built to convert a shopper who is already there. LLM optimization builds content that earns a place in the AI answer itself.
· ENGINEERING
- How Aigency Fits Into Your Existing Shopify or Headless Stack
Aigency builds a parallel conversational site on a subdomain you own, without touching your Shopify or headless storefront. Here is how it connects to your existing stack and what to check before you commit.
· ENGINEERING
- Headless Commerce in 2026: When It Makes Sense and When Agentic Infrastructure Is a Better Fit
Headless commerce still makes sense in specific situations. But it was not designed for the AI-referred shopper arriving mid-conversation. Here is how to tell which problem you actually have.
· Playbook
- ChatGPT Referral Traffic: How to Find It in Your Analytics and What to Do With It in 2026
ChatGPT referral traffic is already showing up in merchant analytics. Here is how to find it, measure it properly, and convert it.
· ENGINEERING